Whenever I see peeps on Tumblr complaining about a lack of followers and/or lack of likes for what they’re posting, I wonder what exactly they are trying to achieve. For marketers, the value of likes has increasingly come under fire for being suspect (or sometimes just plain useless).
On the Book of Faces, for example, fake likes has been causing a shizzstorm for legit companies who use the Book of Faces’ legit advertising platform, only to see a spike of useless, fake likes and zero engagement. And it seems that the Book of Faces is the one to blame.
If you’re a hobbyist blogger who isn’t necessarily looking to monetize your efforts (which I think is probably, like, the majority of us), likes and/or followers are less important than actual engagement. There’s greater value in having a few, interested followers than it is to have many, random followers, amirite?
It’s not like there are mentally deranged peeps out there who are keeping track of what you like and don’t like, after all.
This is really fascinating. I didn’t understand how Facebook chooses to distribute content until I watched this, so it kind of helps explain why my content typically only gets maybe 5 people looking at it and no one engaged.
Useful for those of you who have business on Facebook.